week3 reading response

This weeks reading talks about how design thinking framework can be applied in fashion design. The main point of the author is that a designer should not consider people as groups but pay more attention to the individuals in order to create more sustainable clothing. The author defines sustainability in terms of well-being. She mentions there are two important factors of sustainability in fashion : aesthetic and function. Clothes cannot just look good but they also have to be functional. She claims a designer should study what people do with their clothes and whether clothes are doing what they are intended to do such as providing protection, safety or allowing the user to move freely. The author also criticized standard size and the idea of target groups. She claims, target groups create idealized body types and this will work against sustainability and against the well-being of many. Clothes that are designed with a human-centered approach will last longer because they fit and the user is happy to wear them. 

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