Eileen Fisher founded a New York-based sustainable fashion brand. Her designs, just like many other similar fashion brands, are practical and simple, something, she claims, women want to wear.
One thing that really inspired me too to think about fashion or personally think about what garments I want to or should buy in the future is that she says she got inspired by the Kimono in a trip to Japan. Kimono is something that has been around for hundreds of years and it still looks good on every woman. I personally think that a lot of fashion items are not really sustainable because people don’t love them enough, because they just designed in a way that simply does not perfectly fit everyone. I notice on myself too. There are some items of clothing that I think look really good on me – so I wear them longer. And there are items that are just not comfortable so I only wear them a few times. What if all clothing was designed in a way that it actually fits the wearer?
The only thing I believe sustainable fashion brands like Eileen Fisher should consider is that their designs only appeal to a certain group of people because they are simple and usually more pricey than fast fashion brands so I believe there should be a way to make sustainable fashion accessible for more people.