Documentation of Ethnographic Field Research Visit

Team members: Vanelly, Dom

My team and I visited the Shanghai Notions Market and were interested in the design of the space in terms of how it is designed to sell and make purchase effective. 

Method: We traced the flow of people looking down from the second floor using pen and paper to figure out which ones are the busy areas.

  1. Before attending Notions Market in Shanghai , we had expectations for organized chaos. People flowing through the space in search of items the wanted and then to leave the space. The individuals we expected to see with in the space would be young entrepreneurs and our conceptualization of the space was ti be organized similar materials of items. Our observations were rather unexpected.
  2. After a thorough walk though the 1st floor , the lack of organization of the space led us to the 2nd floor to observe the flow of individuals within the space. We primarily observed people using the space merely as though-traffic, appearing in the space just to hastily disappear down the corridor, with food or coffee in hand or nothing at all. One small group of three foreigners entered the space, quickly walk from stall to stall, glancing at the goods on display. The stall owners, all aged with experience sat or stood by their stall , laughing with their neighbors to pass time.
  3. In reality this is nit a space where stall owners actively pursue a sale. Rather, Notions Market acts as a space for sale owners to occupy, better services ate needed, providing an open space on the 2nd floor for their grandchildren to play, draw and have fun with the others kids of Notions Market.

Video documentation:

link to our zine documentation:

zine3  

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