Name: Mehr Un Nisa Javed
Date: 5th March’2019
Professor: Nimrah Syed
Objective: Reading Response
Background of Eileen Fisher:
Eileen Fisher is the founder of the US based women fashion company. Her main vision behind her brand was the simplicity of the Japanes people’s fashion sense i.e. “Kimono”. She made clothes which were easy to maintain and wear which made her brand reach great limits.
Response:
I really enjoyed reading the article as it really made me think that how much sustainability is important for the brands and how some designers with great vision are pumped to work on sustainability at a larger scale. I also really got fascinated by the fisher’s point which was put forward by her in a way that the meaning of “sustainability” got wide open. She explained that sustainability does not really just link with the environment instead it is also dependent upon the kind of working environment in which the workers work. If the environment is healthy then that means that there is sustainability.
Moreover, I really liked that how her company focuses on sustainability, human rights, empowerment of females and wellbeing of the employees of the company. These are all the characteristics required in the companies which can help to save our world. If the company’s would soon progress and slowly move from being profit oriented to the sustainable model by following Fisher’s footsteps then, for sure in the next few years we would achieve the highest level of sustainability.