“Designing for the Circular Economy: Cradle to Cradle Design.”

Name: Mehr Un Nisa Javed 

Date: 10th March’2019

Professor: Nimrah Syed 

Objective: Reading Response to Allie Gullingsrud and Lewis Perkins’ “Designing for the Circular Economy: Cradle to Cradle Design”

Reading Response:

I really liked this reading because although I have come to know by the last few  readings that our industry is extremely unsustainable but I got more evidences of it through this reading which would be quite helpful for my final project and I also really appreciate how the authors stated that there are possible solutions for the large magnitude of the environmental impacts of the fashion industry such as “Cradle to Cradle”. 

I really liked how McDonough and Braungart put forward an approach through which there could be great industrial efficiency could be achieved and the companies would do production in a way which would be actually beneficial for the environment. “We see a world of abundance, not limits.” (p,295). They then put forward some examples to support the point such as “Factories that produce by-products that are high-quality drinking water” (P,295). I really liked this idea and for sustainable fashion and I believe it goes with the idea of slow fashion where the things are produced in less amount so that they are of such as good quality that their replacement wouldn’t be needed until a few years. Also, in our daily lives we should adapt this and make use of the resources. For example, the building next to the AB (where there is StarBucks) has a green roof and it is quite beneficial because it reduce stormwater runoff, it is energy efficient, improve air quality, can serve as habitat and last longer. This shows that if while thinking about the business we also think about the planet it wouldn’t be just beneficial for the environment but in long term it would have a positive impact on us as well. I feel liked the same type of green roof should be for NYUSH as well so that we can start the sustainability practice from our School. 

Note: Not a late submission. accidentally submitted this to my other IMA class blog site which is not on IMA Dashboard. 

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