idea evolution, research update and asset development
On my behalf of the development, I have currently completed all of our planned shoots for all six looks. I also completed the sourcing of the pictures and managed to narrow down the selection to the needed material for representing the clothing in our series. My current stance is the planning of the layout of the final product. Since our focus is on visual representation, the aesthetic appeal is a key element is grabbing the attention from our targeted consumers. This stage of progression requires me to chose a linking theme that would tie all six looks as well as the message together, yet contains enough variation for each page to encourage a page flip. This is my challenge now: to constantly remind myself of our goal and targeted audience, because art often takes you far away from your initial start, and I mustn’t let that happen.
We are also planning another shoot for piles of clothes that is happening at the end of this week. Friday is also when all of the photo editing will be done, and as all of the photo asses will be completed I will move on the adding them into the template for the book. By Monday I will have a completed first draft layout and Sasha and I will overview for any changes prior to Wednesday’s presentation.
Since we began the development of this idea really early on, and our Zine touched on the premises of our final product, I feel in good standing for its completion. I have gained a lot of understanding about conscious consumption, and I hope our book will be able to spark the same interest in others.