As I read Eileen Fisher’s story, I was being bombarded with insights I was not yet aware of about the production of fabrics to the final product. The mention of chlorine rinsing for the preparation of wool really stood out to me. The process of taking this step out is not as much complicated, as uncommon. As I read, I was developing the idea on supply and demand. The current issue is that consumers demand what the producers put in front of them, and then I thought: What if we, collectively, demanded for awareness? {“This was basically aimed at providing the necessary information to everyone in order to make the best decisions for the company and its suppliers.”} Awareness in terms of knowing how and why the manufacturing is proceeding. With the ability to understand, maybe people would demand what EF is building from scratch. The 2020 Vision of the company sounds very inspiring, and could be displayed as a role model for many more brands. It also entails the extent of care it takes to truly consider something to be sustainable. The story of Eileen Fisher displays how empathy, knowledge, and dedication should look like when we reference Fashion production.