Idea evolution: Eva and I’s project idea evolution started around the third week of this semester. She and I have taken IMA classes before this course, and we decided that we needed to present a final project different to what we knew was expected in IMA classes (i.e. website, app idea, video, etc.). Also, Eva and I began talking about how hard it is here in Shanghai to find an internship in our desired fields (fashion and graphic design), and how the only jobs available to us require lots of prior experience. we realized we could take advantage of this opportunity and create this prior experience by presenting our skills/interests through our final. We identified our research question and method, and immediately began scheduling and sending email communication to Nimrah.
Research Problem: Uninformed consumer
Research Question: What are fashionable alternatives to participating in fast fashion?
Research Goal: Through presenting these ideas (in an aesthetically pleasing way), we want to emphasize that worth needs to be re-injected into clothing, i.e. fast fashion=disposable clothing, any of our options outlined in the zine=clothing has worth and shouldn’t be disposed. Small steps > no steps taken at all.
Asset development: We have done all 6 outfit photo shoots, and we are scheduled to have all visual assets edited/shot/done by end-of-day March 22. I am planning on finishing all text-based assets by March 20. I am also in conversation with a printing company to see whether or not printing is possible, but the prices for printing with eco-friendly ink and recycled paper is too far out of my price range, even for just 10 copies.