In this reading the authors expose a lot of different issues that the fashion industry still needs to deal with in order to be truly sustainable. Therefore they propose the “cradle to cradle”, or in other words, a circular economy, as the approach to take when doing fashion. Although nowadays more and more brands, including some fast fashion such as H&M, are launching sustainable campaigns in order to reduce their impacts on the environment, a lot of improvement has to be done on every aspect. For instance, the authors mention how the CO2 produced when manufacturing clothes could be reused by putting it back on earth instead of leaving it go into the atmosphere. I found really interesting how they say “everything is food”, as every waste we produce can be used for another thing as if it was a nutrient. This is exactly what has to be done in the fashion industry in order to really work as a cradle to cradle industry. I also liked how the authors encourage us to think how we can do more good instead of less bad as I think companies often focus on impacting less and create these sustainable campaigns, but they do not really try to tackle the real problem, which is their whole business system. If more and more companies start to think circularly I think the future impact will be significantly reduced.