I believe the art of being a visual jockey is an experience that evokes the ultimate attention and talent of the jockey. Vjs must operate in a live performance venue as their work requires constant input and improvisation with the media. Their presence allows them to blend and remix the art in any performance space. This improvisation of the performance leads to no one performance being the same and creates a special, timeless, vibe for each space performed in.
In the club setting, many of these visual performances accompany the music as a reactive media performance. While the music and visuals complement each other in the space, the visuals act as a moldable “visual wallpaper”, always complementing the music. This inter-media connection between the audio and the visual allows for both musical and visual artists to create the environment and mood of a club.
However, a lot of times at clubs I feel that the music always takes more of a dominant role than the visuals. This may be due to the fact that as an audience, we have a choice whether or not to look at the visuals, however, we have no choice whether to hear or not to hear. However, I believe as technology advances and even more amazing visuals can be achieved, the more people will pay attention to a space’s visual atmosphere.
I believe that visuals are becoming more and more important in the nightlife scene. Many people could choose to invite their friends over and listen to any song they wish, but instead go out to clubs where they don’t have direct control of the environment. This is because they provide enriching atmospheres. That atmosphere is fueled by the social, visual, and audial environment, but having a space with aesthetic visual performances is definitely held to greater importance nowadays in clubs, malls, theatres and more.