It was nice to see the implementation of the circular economy in the story of Eileen Fisher because it was a success story based on user-centric and well-being. Looking at the way fabric is selected, processed, and sold and the way employees carry the brand’s commitments show that the company cares about the well-being of their employees and customers. By setting an example of sustainability internally and externally, companies can further carry out their intended goals and impact on the environment. Seeing the simplicity of designs as well as universal fit shows that the company values practicality and comfort above all things which can alienate a segment of consumers who want to express themselves in more vibrant ways but I applaud their commitment to their goals.