In her text, Hethorn argues, “When aesthetic and functional concerns are fully addressed within the design process, the possibility for fashion to sustain people comes into focus” (56). I appreciated Hethorn’s argument that sustainability should start with a focus on the individual in regards to the design process. She argues that when aesthetic and functional concerns are met for the individual, sustainability is an easy next step, as people are more likely to cherish and use these garments long-term. I have seen examples of this in my own wardrobe. I have a jacket and a number of shirts that I bought many years ago, but still use regularly today, as they are both functional and fashionable.
In her section, “Looking Good: Expressing Visual Style,” Hethorn argues that, “for design to be relevant to the human condition, it has to have a value beyond its purchase price and style, a lasting value that relates to human existence; significant, timeless, affective, ethical, and sustainable, enhancing our lives and identities” (61). Here, the author argues that good design is more complicated than just a garment’s outward style. Instead, good design has a deeper meaning for the consumer, whether that be its timelessness, ethical-nature, sustainability, etc. I agree that these aspects should be the focus of design, however it seems that in today’s fast-fashion world, purchase price and style really are the priorities. Perhaps the way to remedy this is to design, as Hethorn suggests, on an individual level that gives more meaning and attachment to clothing. This might encourage consumers to put more thought into the sustainability of their clothing.