Week 2: Photoshop Assignment – Samanta Shi

Final image:Female Superheroes in Brooklyn

Original images:

Black Widow, Marvel

Supergirl

Wonder Woman

Captain Marvel

Brooklyn

I decided to have a little fun with a few of my favorite things: superheroes and Brooklyn!  I wanted to focus on female superheroes only because there aren’t as many well known female ones as male ones.

Process:

  1. Use Dumbo as a background
  2. Remove the original backgrounds from the superheroes
  3. Find a place for each one in Dumbo
  4. Create additional layers of Dumbo to make the superheroes feel more embedded
  5. Adjust the contrast/brightness/hue of the images to match
  6. Make it a bit moody –> & white

Here is an example of how I used multiple layers of the Dumbo image, notice how supergirl is behind the bridge.

Topic Reflection: Textiles – Samanta Shi

 

Group members: Jennifer and Mehr. Link to slides.

Before starting the slides, I did some research online, not really knowing where to start. Textiles — wow, what a broad topic. So, I begun by looking in my wardrobe to find out what fabrics are used in my clothes. What am I wearing on a daily basis? Before this presentation, I didn’t really care to think about what textiles or blends my clothes were made up of. I would only ever think about 1) what’s comfortable 2) what looks good and 3) what appears to have good quality.  I noticed instantly that A LOT of my clothes have polyester. I also noticed that my more expensive clothes were more likely to be 100% this or that, such as cashmere sweaters or leather jackets. 

I proceeded to ask my mother for some advice, as she currently works for a corporate wear fashion company. She mentioned that their designers had just gone to a conference to network and learn about new trends, and she directed me to this website.  So now I had an idea of where to start. I didn’t have to do much digging until I found the perfect report by the Ellen MacArthur Foundation called A New Textiles Economy, which I encourage everyone to read (or at least glance through). Not only does the report comprehensively discuss various textiles in detail, but it also suggests how we might change and improve the industry. 

Here are a few interesting figures from the report:

Figure: Microfibres from the washing of clothes enter the ocean and food chain

(I am now inclined to stay away from polyester…)

Figure: Substances used in textiles raise concerns about adverse effects during the production, use, and after-use phases

Figure: The textile industry uses significant amounts of resources

(And generally, to buy less clothes… I should really only buy something if I truly need it…)

Additionally, I highly recommend checking out Figure 13 on page 76 of the report, which discusses utilizing different business models to match different personas such that they can access products that meet their fashion needs. Here is one example from the figure:

Figure

I hope the class enjoyed the presentation!

Week 2: Response to “The Medium is the Message” – Samanta Shi

As I was reading “The Medium is the Message”, I found myself both disagreeing and agreeing with McLuhan’s argument. Of course, the medium through which we know something affects the knowing itself. For example, if I read the news through my phone on The Economist app which features a sponsored ad, then I am going to have a different experience from if I were to learn about this news through a radio broadcast or from a tweet.

I related most to the part when McLuhan quoted General David Sarnoff:

“We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.” (pg. 154)

Mediums — physical tools or digital platforms — merely enable us to execute upon our desires and plans. Our motivations will always rule our behavior, but we might not always act upon those motivations until we are empowered to execute upon them in a comfortable and conceivable way. Products are not created good or bad. They may have been created with certain good or bad intentions (consider the hooked model or the topic of ethical design), but it is only when a human decides to create something and when another decides to interact with that thing that the product then produces an effect (harmful or beneficial) upon others. 

I was also particularly struck by the quote from psychologist C.G. Jung:

” […] Because living constantly in the atmosphere of slaves, [the roman] became infected through the unconscious with their psychology. No one can shield himself from such an influence.” (pg. 161)

I do not necessarily agree with the statement that you cannot shield yourself from influences around you. An atmosphere can be contagious, yes,  but if you are mindful, empathetic, and observant, then I believe you have the power to alter the perceptiveness of your mind.  Allowing yourself to become “infected” by an atmosphere is an act of complacency. Without intentional thought or mindful reflection, this becomes an unconscious choice (or lack thereof). However, if individuals simply questioned choices, actions, feelings, and thoughts more often, then they might begin to accomplish a higher form of actualization. 

Week 2: Response to “Short-Term Ethnography: Intense Routes to Knowing” – Samanta Shi

As someone who has conducted research for a company, I really appreciated this piece. More often than not, short-term ethnography can be extremely helpful in providing context, building empathy, and in/validating your assumptions.  There are, indeed, efficient ways to accomplish long-term benefits not through shortcuts, but through “contemporary renderings of anthropological ethnography” by “doing research with rather than about participants” (pg. 359). 

I can also relate to accomplishing an “intensity of data” through “video observations of activity, which are closely analyzed” (pg. 353), having recorded users’ voice, face, as well as tracking their eye movement (with permission of course!).  Even though we are not studying 1000s users over the span of several years, we obtain vast amounts of data by tracking things like participant’s eye movement on the web page to learn more about things they notice, that draw their attention, or that they actually read vs. glance. This allows us to break down and analyze patterns in order to build more compelling products.

I really liked how Pink and Morgan’s summarized the complexity of ethnography. How our experiences, subjectivity, and ways of knowing impact our fieldwork and the life-long benefits of conducting this type of research:

“The sets of encounters through which ethnographic knowledge/knowing emerges are qualitatively different, their development is rapid, and intense, and will grow in different ways as encountered by different people, arguments and ways of knowing long beyond the life of the fieldwork itself.” (pg. 354)

Generally, ethnography is incredibly interesting and, I believe, makes us better humans. We don’t have to have PhD’s to learn how to observe and empathize with others, but we do have to be mindful, observant, and open to accepting the fact that we do not know what we don’t know.