I thought this article had a lot of really good points about how companies can re-design their process to become cradle to cradle, however one issue I had was that they made doing all of these things sound really simple. They give all of these nice lists of things to do but obviously in reality it will be much harder and more costly, as well asking taking time to make these changes. However I do think it’s possible, but the best way to start would be to get bigger companies on board. A lot of the difficult part is developing the new technologies for things like separating fiber types, but big companies with larger budget for research and development would have a much greater impact. Unfortunately these companies are also often the ones that are most resistant but once there is more competition to develop and use the cradle to cradle technologies the process will be much quicker. It needs to be pushed more as a world wide movement that affects everyone!
I think it says a lot though that only one chemical company was willing to share their formulas to help develop sustainable carpets and I find it astounding that of their 8000 chemicals only 38 were deemed human and environmentally safe. It would probably be hard to force companies to share their formulas since they are most likely patented, but more transparency would have a big impact.