I thought this article was structured really well in a way that first gave you an overview of Eileen Fisher inc and then went more in depth on each specific aspect. I was surprised by how many different sustainability and social consciousness projects the company focuses on. Usually I would think that if they’re trying to do that many things at once it wouldn’t be possible for them to be done well, however at least on paper all the company’s efforts seem true and impactful. It would be really easy to say that you’re working with sustainable companies and then just turn a blind eye to whatever they’re actually doing so I’m impressed that Eileen Fisher inc. actually follows up with and monitors each individual company, be it cotton, or fibers, or dye, to make sure they are actually following her sustainability goals.
The company also doesn’t give up when they fail, for example the article talked about how they tried to find a chlorine free wool cleaning process but the first type they tried didn’t work out. Instead of just giving up and saying it wouldn’t be possible they kept trying other things until they eventually found one that worked. This idea of not just giving up on things is especially important when it comes to sustainability. One thing thing the article didn’t mention and I wonder is if the company does any work trying to encourage other companies to be more sustainable. Maybe sharing their success story could encourage more companies to follow suit.