Project Title: sustained
PDF LINK: https://drive.google.com/open?id=12KgmXU6nXvT63-dNm5GaSX1LZPybZt6-
VIDEO LINK: https://drive.google.com/open?id=1_HPgs-iVclIup64uWwMM2_HTNKSAXErf
For our project, We documented our ethnographic research at Shanghai’s Embellishment Market and South Bund Market. For our roles, Jennifer focused on photography and the zine layout, while I focused on videography and graphic design for the zine. For our research focus, we chose the topic of customer-vendor interactions, and how there was a strong contrast between the two markets.
When collecting information for our research, we conducted several interviews with store-vendors in order to gain insight on how they conducted business. However, the majority of the vendors turned us down, limiting us on the variety of information we could collect. This problem persisted throughout both markets and was one of the biggest challenges we faced in the field research. However, we were able to interview several willing vendors, which we included within our zine.
Regarding the zine and video, we gathered all of the footage and photographs that we both captured and inserted them in both mediums. We chose the title of zine as “sustained”, relating to the ideas of sustainability and how it relates to the two fabric markets we observed. When creating the zine, we used Adobe InDesign, which allowed us to easily plan out the different pages and layouts. Although we ran into several issues with the software and printing, the overall process was smooth and easy to manage.
For the video, we used i-Movie to edit and compile all of our footage and photography taken at the two markets. This was a relatively easy process as we just had to rearrange the files and voice record a narration discussing the different aspects of our research project.
Here are some of our plans and early designs from our brainstorming stage:
