Week 2: Photoshop – Matthew Fertig

For my photoshop project I decided to combine the luxuries of New York’s Fifth Avenue today to a familiar scene of the past. I was initially confused about which crop tool to use when, but online photoshop tutorials were able to answer my questions. 

 

I created this image by combining the old New York image as my background, and then layering first the woman on her cell phone, then the Ferrari in front of her, and lastly the Target logo on the building.   

I chose to darken the background to create an even starker contrast between the new and old in the picture. I had the option of turning my added images black-and-white to blend in but I wanted there to be no discrepancies in my meaning. Instead, we’re presented with the reality of New York today: increasingly gentrified neighborhoods that bare no resemblance to the past.

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