The article is written in terms of communication, where it is the medium rather than the content that really counts in society. Just as stated by the author, “…the latest approach to media study considers not only the ‘content’ but the medium and the cultural metric within which the particular medium operates”(McLuhan, 153). The phrase, “The Medium is the Message”, reveals that sometimes the way we interpret the message is largely influenced by the medium, through which the message can be conveyed to us. There are lots of different ideas about this phrase. Some may think it is just the content that really counts, and others think the use of content can exert influence on the content itself. Therefore, Although some parts touching on philosophy or something got me confused a little bit, I still found McLuhan’s idea quite novel.