I found Hethorn’s argument for designers to focus on individuals rather than groups to simply make sense. Fashion has always been a tool of projecting one’s individuality and uniqueness to those around them. Nothing is ever worse than realizing that someone you know owns the same shirt as you. It entirely devalues the article of clothing to yourself. It is no longer an embodiment of who you are, rather it represent a group of people. Personally, due to this common practice, I have accepted that is inevitable that someone I know will have the same article of clothing as me. For this reason, I have personally detached myself from having any emotional attachment to common clothing. Rather, I find myself projecting myself through the use of funky, colorful, and of course always applicable, socks. Although this is a personal preference, I find that in the current model of fast fashion, it is much easier to represent myself in a manner that few people put in the extra effort. Although supporting local small scale producers of clothing is also an option, they tend to be pricey, and it’s always much easier to find another cool unique pair of socks to potentially display to my friends.