The 天天有余 (tiān tiān yǒuyú) WeChat Mini-Program helps organizations take action against food waste by providing a mobile platform for people to save delicious surplus food through a give and take system.
I investigate how interactive media can raise awareness on the issue of food waste and also bring about long term change to reduce the amount of food waste generated. I designed Tiān Tiān Yǒu Yú, a WeChat Mini Program that aims to address the issue of food waste in China. The name of the mini program is inspired by the Chinese expression 年年有余 (nián nián yǒuyú）that is used to wish people of ample surplus by the end of every year. Thus, tiān tiān yǒuyú is a play on this saying – as this mini program will give people a solution to deal with food surplus that accumulates daily. We know that more than 35 million tons of food is wasted in China annually. The issue is so extreme that landfills are reaching maximum capacity and are unable to meet pollution-control standards, which can lead to major environmental, hygiene, and safety problems. In the past two years, China has launched campaigns, passed anti-food waste laws, and issued an action plan; all in effort to safeguard the country’s food security and reduce food waste. Researchers have explained how in this digital age, mobile applications play a key role in reaching and engaging consumers. This transformation has led to the development of mobile solutions in support of lessening food waste and increasing the stability of food supplies. This project gives organizations a mobile platform to contribute to the fight against food waste with just a few clicks. I designed a system and mini program for users to donate perfectly delicious leftovers that would then notify other people nearby in their organization to be taken away. Tiān Tiān Yǒu Yú empowers people to take action right from the convenience of their phone. The clickable Figma prototype demonstrates the different functionalities built into the system and the demo website promotes how organizations can get involved with the mini program.
Figma Prototype
Website for 天天有余
Github: Code for Website
Tags:#Mobile#UI/UXDesign#SocialGood