Category: capstone2021

The project is an extension of the critical academic analysis displayed in my research paper. The paper aimed to study and visualize the changing forms of advertising and their related media technologies in order to provide marketers with the necessary knowledge of modern day digital marketing. ClickMate is based on the extensive research conducted in my paper which highlighted the challenges that arise for small businesses in an increasingly digitized global marketing landscape and the elements of technology that are reshaping the marketing landscape. The project serves as a tool for solving these problems, with a modern and creative approach through a cookbook format.

ClickMate is a multi-layered website, organized in a recipe-style cookbook format, with helpful tips and step-by-step advice on digital marketing terms. It utilizes the multi-faceted application of design and website coding techniques through the prototyping tool Figma.Users are exposed to an attractive homepage with cookbook- themed images and “recipes” on topics such as digital disturbance, Google Analytics, Search Engine Optimization tags (SEO), a digital marketing basics guide and a framework for distinguishing between shopping and text ads. Clickable buttons and simple navigation allow any user to interact with ClickMate, without distracting screen elements. A glossary of relevant digital marketing terms is included to further assist users. The benefits of using ClickMate transcend beyond the confines of an academic assignment and can be enjoyed by college students, professors and young entrepreneurs as a source of inspiration and knowledge in their business education journey. A future development of the project can be its modification into a Google browser extension which delivers helpful “recipes” as users work on their website.

We are moving towards the digital world. If we thought backward at this point, it seems impossible to imagine that we can make payments without the physical presence of cash. Visibly but unconsciously, digital payments have become an indispensable part for many people in their daily lives.

Technology, as the infrastructure of digital payment, plays a vital role in the establishment of new payment methods and people’s adoption of them. However, the phenomenon that technology is not the only decisive factor for the proliferation of digital payments in one country has become more and more obvious these days. Behavioral beliefs, social influences, and personal traits all play an essential role in the adoption and continuous use of digital payment systems.

But, do people really know how the technology works before they develop their biased presumption and refuse to use digital payments? Do people just simply follow the trend (like the case in China) without considering its potential side effects?

There is a lack of basic education on how these digital payment methods work, and people somehow have already “leapfrogged” to the next stage to debate their pros and cons, or whether digital payments are the future of transactions. Currently, it’s still relatively difficult to get a one-minute quick answer to how these digital payment technologies work when people search online. Therefore, Deconstructing Digital Payment, using simple icons and warm colors, serves as a straightforward while also interestingly interactive website so that people who are interested in the topic can quickly understand the technology behind it and make better decisions on whether they want to adopt digital payments.

This creative rendition depicts the idea of the digital double and its origins by focusing on how the digital double comes to be and by trying to visualize its purpose. The project is a data visualization project through animation. Although every individual generates great amounts of data in the digital space, the digital double in the animation is created from personal data collection through tracking. The animation visualizes data that can be tracked and collected on a day-to-day basis. Tracking sleeping patters, physical activity, workflows, mental states and use of technology (phone, laptop), even tracking interpersonal interactions are things that can be quantified and exist in the digital space as well, however, for this project they were personally both manually and digitally (though apps) tracked. The data collected through this self-tracking is the data visualized through the animation’s activities. This data that simultaneously exists in the digital space generates targeted advertisements based on the information processed about an individual. In the animation, while the digital double is using a phone or laptop, actual targeted ads that were collected as part of the self-tracking method appear in order to visually present the point of the digital double.

In a time of extreme digitalization and tech-oriented developments as well as extensive immersion and amalgamation of the physical and digital world, people, or more specifically, users lose sight of what happens behind the screen they are so attached to. The phenomenon of the digital double based on the numerous digital activities of data collection and processing is a subtle event that is quite important for fueling the advanced form of capitalism that is prominent today. As more of our lives are moving into the digital space, so is the capitalistic structure and it redefines itself. Currently targeted advertising is the backbone of online capitalism and data output and collection is at its forefront. This data visualization project depicts both of those phenomenon through animation.

VR and AR have proven to be incredibly interactive technologies that capitalize on their ability to visualize objects and environments. Researching students’ performances based on the different learning methods available to them shows that students with access to more visual methods of learning outperformed those who only had access to only text-based learning material. This made the two technologies perfect for developing an interactive educational app.

A key issue associated with STEM subjects such as physics and chemistry is that they require both theoretical knowledge, as well as practical exercises in order to fully grasp the subject. However, in many cases students do not experience any experiments due to the costs related to running the experiments; cost of materials and cost of building and maintaining a lab being the main two. VR/AR Educational Labs was developed using Google’s Cardboard VR SDK and Vuforia’s Image Targeting model and built in Unity to significantly reduce the cost of performing lab experiments.

VR/AR Educational Labs sets itself apart from other VR and AR educational applications with its unique integration of both VR and AR in a single application. Many of the available applications fail to link the two technologies in a meaningful way that offers a streamlined user experience. Additionally, VR/AR Educational Labs can be easily integrated into a school’s current curriculum, making it a versatile tool for schools to use.