Author: Cal Amor

 
This unique project is aimed at delivering real world value instantaneously by becoming one of the only available resource for electronic artists, agents, manager, labels, and other industry people outside of China to use whenever they want to have a more comprehensive, reputable, and unbiased overview of the electronic industry in China. This project was inspired by the lack of resources available to people wanting to enter the Chinese market and intends to provide resources and knowledge to them in an effort promote oneself as a tool for their market entry.
While music is a universal language that everyone can understand, a common misconception is that electronic markets across the globe are similar when, in fact, the evidence repeatedly shows the electronic market in China differs extensively when compared to the rest of the world. Thus, if one does not understand the full complexities of the market as highlighted in my project, one could be losing significant revenue and value in the market.
The project address this lack of knowledge by providing a universally accessible website that focuses on four key areas: people in the industry, companies operating in China, featured articles, and myself.
People in the industry hosts information on various CEOs, managers, artists, and other industry people that are leading the way in China. Each person has a tailored interview that asks them about their industry expertise, what misconceptions people have, industry trends, and how they are preparing for the future. In doing so, readers can absorb not just information about major players and who they are, but also trends and lessons.
The Companies operating in China page offers 3 key parts. An about the company section, a personal analysis, and the bottom line. These 3 parts help shape a better understanding for users so they can develop a scope of what companies are doing what in China and who best to reach out to for certain things.
Featured articles is another important aspect of the website as it offers in-depth, real time, and insider information on my personal take of the electronic industry, as well as detailed guides on how to perform certain activities such registering your artists’ account on one of the major streaming services, how WeChat subscriptions accounts work, what Weibo is, and variety of other topics.
Lastly, the website also drives myself as a resource for the artists, managers, and agents to reach out to and ask questions through the About me page. This should not only generate a relationship between myself and them, but also build new avenues of business and revenue for myself. This is the primary purpose of the website the best way to form a relationship and further develop one is to constantly create value at no cost
Cumulatively, this project, a first of its kind, delivers immediate value to its target audience and serves a much more extensive purpose than just an academic project. While the success of the project will only be seen in the coming months when looking at how widely used the site is, it is already evident that there is real value being created through the information displayed that one could only gather if in contact with the right people in China.