Bachelor of Science (B.S.) Interactive Media and Business
Degree Requirements
Minor Requirements
Emerging media is a vital element of the modern business world, in for-profit, social impact, and non-profit ventures alike. Startups as well as established organizations connect with audiences, engage customers, collaborate, and compete with one another through interactive media. Websites and social media, mobile devices and apps, video games and immersive experiences, all present opportunities for new business models that challenge organizations and individuals to embrace change, spark innovation, and survive disruption across markets. The present business climate demands that recent graduates come equipped with broad interdisciplinary knowledge and skills, and especially the ability to thoughtfully combine both quantitative and humanistic understanding. Students of Interactive Media + Business (IMB), will be challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB majors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involve software or hardware, virtual or physical, product or experiment. Through coursework that requires the hands-on application of traditional as well as emerging theory and practice across multiple disciplines, IMB majors will graduate well prepared for stimulating careers and leadership roles in diverse organizations across the globe.
Students of IMB will begin their education in one of the world’s business and media capitals, Shanghai, in one of the most dynamic economies in the world, China. IMB majors and minors will take a unique blend of media and business foundation courses, including Application Lab, which introduces modern business theory and practice, user experience design and user testing, as well as mobile software and hardware prototyping. For their second media foundation, IMB students choose between Interaction Lab, which covers interaction design, electronics, computation, and digital fabrication, or Communications Lab, which covers digital media production methods, including imaging, audio, video, and Web development. Business foundations include Economics of Global Business, which prepares students with a systematic understanding of the international business environment, including macroeconomic theories, and the roles of international trade and finance. The second Business foundation, Principles of Financial Accounting, prepares students to evaluate the current condition of a business, and assess its likely future prospects. Students also choose from a range of flexible core and elective categories across the disciplines of business and media, art and design, the humanities, social and physical sciences, as well as computation and data. Students also have unique opportunities to pursue coursework and gain practical experience in other global business and media capitals, especially New York, Tel Aviv, London, and Berlin. Majors finish with a Capstone Studio course by synthesizing methods of research and practice to produce an interactive project and business plan.
Faculty Mentor
Prof. Matthew Belanger
Office: Room 948 | Email: matthew.belanger@nyu.edu | Profile
Recommended Courses in Spring 2018 for Freshmen
Writing as Inquiry
Chinese or EAP
If you haven’t taken Interaction Lab or Communications Lab yet, take one of these.
IMA Business of Emerging Media course OR IMA Elective OR Business Flexible Core Course
Recommended Courses in Spring 2018 for Sophomores
If you haven’t taken Interaction Lab or Communications Lab yet, try to take both or at least one of these.
Economics of Global Business
Principles of Financial Accounting
Chinese or EAP
Degree Requirements
Total: 64 credits
* = offered in Spring ’18 in Shanghai
The requirements below are from the online version of the 2017-2018 bulletin. Note that the online version has some updates not in the printed version so you should consult the online version.
The below courses are not an exhaustive list and only include existing Shanghai courses. More Shanghai courses will be created in future semesters. To search for courses in
the Global Network which fulfill this requirement, click here.
When studying away, students are only allowed to take 12 Interactive Media credits outside of Shanghai to apply towards the major. There are no limits to the number of Business credits that can be taken outside of Shanghai. If you have any questions or would like to petition to take additional credits beyond 12 Interactive Media credits outside of Shanghai, contact Director of IMA Matthew Belanger at matthew.belanger@nyu.edu.
| Business Required Core Courses: 8 credits | |
| ECON-SHU 251 Economics of Global Business* | 4 credits |
| BUSF-SHU 250 Principles of Financial Accounting* | 4 credits |
| Interactive Media Foundation Courses: 8 credits | |
| Application Lab | 4 credits |
| INTM-SHU 120 Communications Lab* or INTM-SHU 101 Interaction Lab* | 4 credits |
| Business Flexible Core Courses: 8 credits |
Choose 2 from the following (sophomore standing required):
|
| Business Elective Courses: 12 credits |
| Any Business core, elective or IMA Business of Emerging Media courses |
| Interactive Media Elective Courses: 24 credits |
|
| Capstone Studio (4 credits) |
Important Notes:
- IMB majors are subject to the general degree requirements of NYU Shanghai. They must complete 128 total credits with a cumulative grade point average of at least 2.0.
- IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.
- The required Business & Finance and Business & Marketing course, Foundations of Finance, is optional for IMB majors. Students wishing to take Foundations of Finance must fulfill these prerequisites: Calculus, Microeconomics, and Statistics for Business and Economics.
- Microeconomics and Statistics for Business and Economics can be counted as Business electives for IMB majors.
- Existing students who have already fulfilled both existing IMA foundation requirements could substitute one of them for the IMB Interactive Media foundation requirement Application Lab.
- If an IMB major takes a third Interactive Media foundation course it can be counted as an elective. “Communications Lab” would count under the New Media & Entertainment category and “Interaction Lab” would count under the New Interfaces & Physical Computing category.
- If an IMA major takes Application Lab, it can be counted as an elective under the Business of Emerging Media category.
- When studying away, students are only allowed to take 12 Interactive Media credits outside of Shanghai to apply towards the major. There are no limits to the number of Business credits that can be taken outside of Shanghai.
Minor Requirements – 24 credits
| Business Required Core Courses: 8 credits | |
| ECON-SHU 251 Economics of Global Business* | 4 credits |
| BUSF-SHU 250 Principles of Financial Accounting* | 4 credits |
| Interactive Media Foundation Courses: 8 credits | |
| Application Lab | 4 credits |
| INTM-SHU 120 Communications Lab* or INTM-SHU 101 Interaction Lab* | 4 credits |
| Business Elective Course(s): 4 credits | |
| Any Business core, elective or IMA Business of Emerging Media course(s) | |
| Interactive Media Elective Course(s): 4 credits | |
| Any IMA elective(s) | |