Business & Marketing

Bachelor of Science (B.S.) Business and Marketing

Faculty Mentor

Professor Raymond Ro

Email: raymond.ro@nyu.edu

https://shanghai.nyu.edu/academics/faculty/directory/raymond-ro

 

Recommended Courses in Spring 2018 for Freshmen:

  • Writing as Inquiry
  • Microeconomics
  • Statistics for Business and Economics
  • EAP/Chinese

Recommended courses in Spring 2018 for Sophomores:

  • Economics of Global Business
  • Foundation of Finance/Intro to Marketing 
  • Core/Chinese/General Elective
  • Core//Chinese/General Elective

 

Degree Requirements – 2016-17 Bulletin

*= Offered in Sping’18 in Shanghai

BUSINESS CORE
BUSF-SHU 101 Statistics for Business and Economics* 
BUSF-SHU 202 Foundations of Finance* Pre-req: Statistics for Business and Economics & Microeconomics
BUSF-SHU 250 Principles of Financial Accounting* Pre-req: Not open to freshmen
ECON-SHU 3 Microeconomics* Pre-req: Calculus or Honors Calculus
ECON-SHU 251 Economics of Global Business*Pre-req: Microeconomics
MARKETING CORE
MKTG-SHU 1(9001)/BUSF-SHU 302 Introduction to Marketing* Pre-req: Not open to freshmen
BUSINESS CORE ELECTIVE – Choose Two
BUSF-SHU 142  Information Technology in Business and Society*
BUSF-SHU 210 Business Analytics* Pre-req: Business Major priority; A prior Statistics Course (BUSF-SHU 101)
BUSF-SHU 303 Corporate Finance*                                                                                  
BUSF-SHU 351 Competitive Advantage from Operations Pre-req: Business major priority; no freshmen 
MGMT-SHU 301 Management and Organizations*  Pre-req: Bus major priority; no freshmen
MARKETING ELECTIVES- Choose Two 
Any 4-credit marketing elective course offered at NYU Shanghai (such as those listed above) or any 3-credit Marketing elective course offered by Stern Marketing Department can be counted as a Marketing elective. Taking two 2-credit Marketing courses will be counted as meeting the requirement of one Marketing elective.

NOTE: For Class of 2020 and beyond,  either MKTG-SHU 9 or MKTG-SHU 2 below must be chosen as one of the two Marketing electives. 
MKTG-SHU 2 Consumer Behavior* Pre-req: Intro to Marketing  
MKTG-SHU 3 Advertising Management* Pre-req: Business major priority; Principles of Marketing (or Instructor Permission)
MKTG-SHU 9 Research for Customer Insights* Pre-req: Intro to Marketing         
MKTG-SHU 53 Pricing
MKTG-SHU 57 Digital Marketing* Pre-req: Business major priority; Principles of Marketing (or Instructor Permission)
NON-MARKETING ELECTIVES – Choose Two from the Following Areas 
Accounting
BUSF-SHU 220A Topics in Business: Chinese & Intl Accounting (2 Credits)
BUSF-SHU 309 Financial Statement Analysis* Pre-req: TBD
BUSF-SHU 326 Big Data and Accounting Analytics*
BUSF-SHU 340 Advanced Financial Accounting
BUSF-SHU 350 Managerial Accounting*  Pre-req: Bus major priority; Principles of Fin Accounting (BUSF-SHU 250)
Operations
Information System
BUSF-SHU 200 Topics in Business: IT-Enable Business Models and New Economy
Management
BUSF-SHU 200C Topics in Business: The Globalization of Business Enterprise* Pre-req: Bus major priority; no freshmen
BUSF-SHU 211 Design Thinking*
BUSF-SHU 220G Topics in Business: Negotiation and Consensus Building (2 Credits)
BUSF-SHU 220H Topics in Business: Managerial Tools and Skills (2 Credits)
BUSF-SHU 232 Entrepreneurship Explored*
CCST-SHU 132 Topics: Creativity Considered* Pre-req: None; This course welcomes all types of students, not just those pursuing business or related majors.
MGMT-SHU 18 Strategic Analysis* Pre-req: Bus major priority; no freshmen
MGMT-SHU 21 Managerial Skills  Pre-req: Management & Organizations
SOIM-SHU 65 Organizational Communication & Its Social Context* Pre-req: Bus major priority; no freshmen
Finance
BUSF-SHU 206A Investing and Financing In and With China (2 Credits)
BUSF-SHU 220B Topics in Business: Global Investment (2 Credits)
BUSF-SHU 220C Topics in Business: Emerging Markets Finance (2 Credits)
BUSF-SHU 220D Topics in Business: FinTech (2 Credits)                            
BUSF-SHU 220E Topics in Business: Fixed Income Derivatives (2 Credits)
BUSF-SHU 304 Futures and Options* Pre-req: Foundations of Finance
BUSF-SHU 305 Debt Instruments and Market* Pre-req: Foundations of Finance
BUSF-SHU 307 Private Equity and Venture Capital in Asia and Emerging Markets (2 Credits)
BUSF-SHU 321 Equality Valuation* Pre-req: Corporate Finance
BUSF-SHU 353 International Financial Management Pre-req: Corporate Finance & EGB
Others
BUSF-SHU Business Independent Study* Pre-req: Permission of the Academic Discipline; See Albert for Details
SOIM-SHU 9006 (SOIM-UB 9006) Law, Business & Society Pre-req: Juniors/Seniors Standing  

CHINA BUSINESS STUDIES COURSE: 4 Credits 

BPEP-SHU 9042 Political Economy of East Asia
BUSF- SHU 3 Business Honors Seminar* (3 Credits) (satisfy China Business Studies, depending on the individual topic)
BUSF-SHU 200B Topics in Business: Real Business Case Projects* Pre-req: Business Majors; Senior Standing  (satisfies China Business Studies if approved by instructor-must have China project focus)
BUSF-SHU 288 Doing Business in China* Pre-req: Business Majors; Senior Standing BUSF-SHU 188 Chinese Business and Finance – A Bilingual Introduction (CHIN-SHU 429)* Pre-req: Business Majors; Senior Standing Instructor Consent Required
OPTIONAL: “Finance Track”
BUSF-SHU 303 Corporate Finance* Can be double-counted as a Business Core Elective.
Two Finance Elective Courses See list here.

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