Dr. Rachael Piltch-Loeb et al publishes a study in pre-print that utilizes known anti-vaccination narratives to develop 30 second videos that discuss vaccine misinformation. The pre post study proposes to test the attitudes of the unvaccinated participants, compared to a control group, on three videos with different messages; using a rhetoric and narrative approach, a factual rebuttal, or a hybrid of the two.
1991 U.S. adults were recruited using an online survey and were distributed among the three different video messages or the control group. The inoculated control group demonstrated a greater resistance to misinformation than the unvaccinated study subjects. Interestingly, the different messages did not have a significant impact across the participants.
Read the pre print study here.