Industrial Design turns technology into something that actually benefits people’s lives. “Early computing pioneer David Liddle talks about the three stages of technology adoption: by enthusiasts, professionals, and consumers.” Industrial design is actually how technology is adopted by consumers. The product of industrial designed are to be manufactured and achieve business success. Being able to be manufactured means that the technology is already matured and well-established, and being able to achieve business success indicates the technology is adopted by consumers, and can truly benefit them.
One of the major difference between industrial design and other kinds of design is that business is involved and emphasized. When considering whether a product is successful, being well-designed or not is never the only standard. Take the competition between Apple and Windows in 1990s as an example. It’s hard to say Mac is not a well-designed product, but with it’s the different business model and limited accessibility, they failed to possess more market share than their opponent.
I went on for some more research, mainly about Dieter Ram’s 10 principles of good design. One of the is quite interesting: A good design is unobtrusive, it leaves room for costumers self-expression. The principle reveals something I’ve never thought of. The designer will not do everything for the consumer, they just need to make the product function and attractive(so that the consumer will buy it), then they will leave the rest to the costumer. This also cords with another principle: “Good design is as less design as possible”, less is more, we should make the product as effective as possible.
Industrial design is one of the best way to apply technology to our daily life, to make those from laboratories actually function in everyone’s home. I believe that’s how industrial design impact the world. With the help of industrial design, companies and institutions can convert technology into wealth and resource, and costumers can enjoy better products.