Nikita Seet

PATTERNS by NASAYA (featuring Sara Diamond)

A. Concept and Design

My concept for this project was to create a dynamic and flowing piece that reflected the feeling and emotive layer of the music I had chosen. Throughout the song, there is a consistent melody in the background following a repetitive drum beat. I analyzed the circles to represent drops and basses in the song and the wavy elements on the sides and corners to flow like the melody. I incorporated Gestalt theory with repetition and symmetry within both the shapes choices and the letter choices. By choosing a distinctive pattern and mixing uppercase and lowercase, I was able to achieve rhythm and movement.I also attempted to explore the principles of similarity and closure in the work by utilizing similarly structured lettering and closing in some of the figures around certain elements. I made these steps to try and create a piece that translates the intent of the music into a visual scene. 

B. Process 

To achieve a desired design and expression I first explored the functions of many aspects of the software so that in the process of creating my work, I would have an easier time in following the flow of ideas I generate. There were times where I could not achieve certain visual elements I wanted and had to resort to utilizing a different type of design.During the mid-critique, I was given suggestions to incorporate more of the principles into my work as they were not as profound as the should be. After taking various perspectives and opinions about my work, I decided to eliminate any unnecessary elements that were distracting from the flow of the visuals.

C. Conclusion

The main improvements I would like to make would be the cohesiveness of the visuals. Through the final critique I was able to gain outside opinion and suggestive theory on how my project spoke to them.There were a few cases of success as viewers described seeing wave-like structures and circular objects while listening to the music track. I counted these as successes since those same elements are found in my work.