Rashid is a very liberal democratic-minded designer. I think it has something to do with his “nomadic” sensibility, as he mentioned in the podcast. Having been born in an environment where people of different races and cultures live together, he wants the world to be a borderless place where he can live anywhere he wants. This free and borderless state also influences his design. But I like that in his view of design, there should be no difference in design. A well-designed product can be used by both eight and eighty years old, and there is no need to change the product design according to different cultures and regions.
I really like this Hip Coffee cup he designed, which is completely designed in my aesthetic. The minimalist design of black and white, but rich in beauty and high class. And at the same time, the cup is also functional, which is what he always mentions as his design philosophy. I don’t really like the design of this store, too many colors feel a bit chaotic.
