I often wonder why Apple’s products are associated with a sense of high class. This sophistication is not only evident in the products themselves, but also in the company’s pursuit of beauty. Despite not understanding how this beauty is created, I recently watched a video that sheds some light on the matter.
One particular experiment in the video stood out to me. Two groups of people were given the same problem to solve. The first group was anxious and focused, but was unable to solve the problem. The second group was given candy and was able to solve the problem in a relaxed and happy atmosphere. This experiment showed that the pursuit of product beauty does not rely solely on logical analysis, but also on our ability to feel.
For me, this is what creates a bond with a brand like Apple. Their products allow me to experience exquisite beauty in every aspect, from the curves of the product to the ratio of black to white and the placement of the round hole. Everything is just right. After watching the video, I was inspired to create products that focus on the feeling of beauty, rather than relying solely on logic. By using a relaxed state of mind, I can imagine the beauty of a product and work towards making revisions that bring it closer to perfection.