HomePod Advertisement by Apple
The overall content of this advertisement is that
a career woman uses Homepod at home after work to enjoy music and dream of her own world.
I chose this advertisement because it has various shooting angles and uses the effects from the angles perfectly.
In the beginning, the main character and the background were shown together using a medium shot, establishing a situation in which she returns home from work. And, by using a close-up shot of her face, audiences can realize that she is exhausted. Finally, by showing Hompod using an extreme close-up shot, the importance of the Hompod is highlighted and causes curiosity from the viewers.
The wide shot shows she is alone at home and feels lonely. But, as soon as the song begins, close-up shots of her face show a change of emotion.
When she started dancing, her actions were expressed more dynamically by wide shots and tracking shots. And in the middle, close up shot delivered her emotions to the viewers.
When she found her partner, the cameraman used two-shot and over the shoulder shot to express the interaction between the two characters, and also used a wide shot to express the dancing more dynamically. And when the dance was over, the camera used a high-angle close-up shot to show her feeling and express her as a vulnerable person who was left alone at home again. And at the end, shows the homepod again as a close-up shot to imprint it on the viewers