Monthly Archives: December 2021

Visual metaphor

The story of our video is that in the online world, a girl wants to join a group of people and become friends with them. The three people have the same behavior, which symbolizes that people’s behavior and life in the online world have become more and more homogeneous and mechanized. The girl wants to imitate, but looks different every time, she can’t join them. She gradually became lonely and realized that she needed herself.
We came up with this idea because today, the Internet plays an important role in our lives and affects our behavior. It’s easier for people to imitate what’s popular on the Internet, and it’s harder to find real friends online because everyone is behind the screen and you don’t know who they are. So in the video, we ask a girl to imitate others and finally realize that she wants herself. We want to tell you that you don’t need to be part of any group, just be yourself and don’t get lost in the Internet world.

The storyboard is just a draft, providing an idea of how to make up the actress and how to arrange the frame.  

We want the video to look interesting and coherent, in contrast to the topics we want to talk about. We chose to shoot the video from almost one angle to create a sense of plainness. We use the green screen because we want to change its background.
We divided the girls’ clothes according to the color, and chose the original wallpaper of the Windows system as the background, as a metaphor for the Internet world. The pop-up window that appears when the computer goes wrong is a metaphor for adding a girl to it as a mistake. Different colors of ink indicate the relationship between them. We also express love with our hearts. We use fireworks to show that a lot of people are playing, marbles to show that she is playing alone, and paper to show changes in girls.
We use bright light to make the video look colorful and fresh.
Because the text of our video is not so poetic, it is difficult for us to think about this metaphor, but after changing the shooting many times, we finally chose the shooting that we were satisfied with.

During the editing process, we added pop-ups, stickers, and other things to make the whole video interesting and coherent. We also alternately played some pictures and repeated some audio to create a strong impact, and we overlapped some shots to convey more information.

Anny and I came up with this idea, wrote the text together, and the shooting part. She is one of the actors and I am a photographer. In terms of editing, she is responsible for handling each material, and I edited together at her suggestion.

Thanks to Anny for her hard work, making the entire video production process more convenient and relaxing. The collaborative process helped us reject incorrect ideas and improve our work from time to time. I learned some techniques for processing videos from her.

We didn’t make too many lens angle changes because we wanted to create a flat feeling. The colors of our videos are very bright and can provide a sharp contrast. The speed of the video is not that fast or slow, which allows the viewer time to understand. And the narrator’s robotic tone helps to create a wired atmosphere.