Design for Communication – 06. World Building (Mindmap & MoodBoard)

Proposal: Dream Lab

Group: Helen Wu & Hongyi Zhang

The idea of our group would like to build a Dream Lab.

Maybe you don’t know that if you live to be 75 years old, you will spend a total of nearly 25 years sleeping, which is almost a third of your life. In one-third of your sleep, you will have a full 6 years of dreaming. Our dream is a very interesting world. Therefore, our group is trying to design a Dream Lab in order to study, use, and enjoy dreams.

Dreams come in various forms. You may find answers to your problems in dreams. You are more likely to have negative dreams than positive dreams. Sometimes, you also can control your dreams. However, you may only remember about 10% of dreams when you wake. The cave paintings are probably a dream diary of prehistoric times. Men and women have different dreams. Dreams are good for your creativity. The brain can incorporate reality into dreams, that may be the  origin of Virtual Reality. Therefore,our design Dream Lab is going to study dreams, give treatment to people through dreams, learn answers to people’s issues from dreams, and get fun from dreams, etc. In mind map, there are four main related ideas to describe the value of project Dream Lab: Definition, Brand Values, Ideas and Topics, and Applications.

Definition — Dream Lab creates image, ideas and provides dream records. People will get service through sleep.

Brand Values — People will get cozy, diversification service from Dream Lab.   

Ideas and Topics – “Do we consume dreams or dreams consume us?”, “Surveillance thoughts”, “Dream is a message”.

Applications – Where Dream Lab serves: Home, Academics, Research, Medical treatment for mental area, Gene Lan, Entertainment…etc.

On the other hand, how could we build Dream Lab? We may follow several areas here  to build: Interface(Virtual world, physical place), Premise(VR, AR, AI…), Mood(Happiness, Dark, Micro, Random…), Tools(PS, AI, Film maker…), Creative ideas(Psychoanalysis, Blog, Arts…).

For the mood board, we think this project is related to mysterious, unknown,curious…etc. So we set the color of the whole project to blue and a little dark. The idea of mood board is most regarding Brain which shows imagination, and the sky to share mysterious  and curious.

Mind Map

Mood Board

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