According to my understanding after reading the materials, I believe media architecture is to use different composition change of light on the skin of architecture to create strong visual impact for viewers, turning static architectures into dynamic display to attract public attention,to communicate emotional, educational, cultural and/or political-economical information to the public and beautify the overall environment.
There are many technology related to light can be applied to media architecture,such as LED panels, OLED, LCD, interactive displays, MicroLED, video projections and lighting fixtures, communication skin and projection mapping. When it comes to design, we also need to consider the scale of the display, shape, pixel configuration, pixel shape and light quality.
Personally speaking, I decided to take this course and create media architecture for several reasons. First of all, I think producing a project that can be displayed on the building is pretty fancy. I like doing projects that are visible to appreciate and it gives me a sense of achievement. Secondly, I think I can gain more experience on related technology like Unity and learn some coding knowledge. Thirdly, compared to other course I’ve known, I think media architecture can give me more insight on producing a project for a company, or for an institution, which might be useful for my future career. Last but not least, I think by creating media architecture, we can show delightful and educational visual information to the public, communicate with them and evoke them to think, as well as adding kinetic momentum to the static building. It can make a city alive.