77 steps chairs

What insights did you gain about this product and how the perception of the artifact has changed over its history?

This “77 steps” was initially designed for the Navy and American army, so it was well-known for its high quality, and load-bearing capacity. And in the 1990s, this chairmaking company shift its market in another direction, into daily using chairs.

What surprised you about this product?

I have seen the “Emeco” style before, and I realized that they were all fake ones after reading this article. I’m very much in favor of the designer’s concept of environmental protection. If a chair is designed with durability in mind, it can reduce a lot of pollution.

Find another artifact that has followed a similar path by deviating from some of its original intent.

Jean: Gold-rush

 

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Nowadays:

Fashion