The design method that the Smart design shown in the video is actually widely used in the world. Starting at the customers’ needs and feedback, which can give a clear direction on how and what to improve the products, can significantly improve efficiency. This is the first thing we can learn.
Emotional design is an important part of industrial design, cause the emotional connection can be one of the main reasons why customers choose this product. One point that I can really relate to is that using marks somehow brings the products and users closer. Also, the more thing you can customize, and interact with, the more emotional connection you have with the products.