The idea for VegScoop.com, a news and recipe site about vegetarianism, began as an assignment in Professor Edward Reiner’s Multimedia Financial Analysis class, a graduate course at NYU’s Center for Publishing. Students were asked to work on financials for a new media venture. So, we decided to identify and research the needs of a niche, highly engaged audience. We found that vegetarians are actively searching for news and recipes on the web, but often unable to find a reliable source. Most websites within the vegetarian landscape are outdated, unprofessional and/or difficult to navigate. We felt there was a need for a site that helps users wade through all the clutter and provides vegetarians with accurate, up-to-date information on all things veg-friendly. [Read more…] about Graduate Student Spotlight: From Classroom to Blog