NYUPubPosts

Stephanie Meyer

Pop Culture Publishing: Liars, Werewolves, and Mockingjays

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Moderator Justin Chanda, Vice President & Publisher, Simon & Schuster Books for Young Readers, Atheneum Books for Young Readers, and Margaret K. McElderry Books

A sea of familiar faces greeted attendees of the thirteenth NYU Media Talk, sponsored by the NYU-SCPS Center for Publishing Digital & Print Media. Sure, students and faculty filled a jam-packed Rosenthal Pavilion at the Kimmel Center, but what instantly got the crowd buzzing were the displays of book cover blow-ups featuring today’s most beloved characters of young adult fiction, including Bella Swan, Sebastian Verlac, and Emily Fields. The latest NYU Media Talk was titled “Pop Culture Publishing: Young Adult Megahits,” and everyone in attendance wanted the answer to one particular question: “What is the secret sauce to producing hits like Twilight, The Hunger Games, The Mortal Instruments, or Pretty Little Liars?” Indeed, as young adult books continue to transcend their traditional audience and shape a new generation of readers (including plenty of adults!), the publishing industry is actively trying to understand how and why children’s books succeed in acquiring their blockbuster-level status. [Read more…] about Pop Culture Publishing: Liars, Werewolves, and Mockingjays

Blogging for Love (and Maybe Money)

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Bloggers Sarah Wendell, Jennifer Hart, David Gutowski, Rachel Deahl and Sarah Weinman at NYU's Summer Publishing Institute

“When it comes to social media, I fly by seat-of-your-pants airlines. I have a lot of miles there,” quipped Sarah Wendell, who runs the well-known book blog Smart Bitches, Trashy Books.  Wendell was participating in a blogging panel at the NYU-SCPS Summer Publishing Institute.  The moderator was Sarah Weinman, who created the blog Confessions of an Idiosyncratic Mind (currently on hiatus) and is now a reporter for Publishers Lunch. Under her deft guidance, the conversation turned to the need to change and adapt to a constantly evolving online landscape. Four bloggers, who came from all corners of the publishing and blogging landscape, were eager to share their thoughts.

When asked how publishers’ relationships to bloggers have changed in the last ten years, Jennifer Hart, Vice President and Associate Publisher of HarperCollins and the creator of the blog Book Club Girl, didn’t hesitate with her answer: “Tremendously!” she said, noting that bloggers are invited to parties, author events and receive galley copies. “Publishers really rely on them to be our word of mouth in the world.” [Read more…] about Blogging for Love (and Maybe Money)