SPIN

InStyle Managing Editor Ariel Foxman (center) with M.S. in Publishing: Digital & Print Media students — *InStyle* Managing Editor Ariel Foxman (center) with M.S. in Publishing: Digital & Print Media students

“Consumer behavior is changing,” was the message given to students by editors of InStyle as the magazine gets ready to celebrate its 20th anniversary in September. “The world thinks print is slowly dying, but that’s not our day-to-day reality,” said Ariel Foxman, Managing Editor of InStyle, part of Time Inc., one of the largest branded media companies in the world. While InStyle editors make sure to meet the demands of the digital world, the print edition is performing well. In fact, the brand recently published its largest September and March issues ever. [Read more…] about Happy Birthday, InStyle: Twenty and Terrific

Bill Stump, Doug Brod, Mia Haugen, Kristen Schultz, Elizabeth Mayhew

“So, where are all the men?” Bill Stump, panel moderator and Senior Vice President and Executive Director at Rodale, jokingly asked upon entering the room for the “Magazines as Multi-Platform Brands” panel discussion on the first day of the Summer Publishing Institute (SPI) at NYU. (Like the publishing industry itself, the student body at SPI is largely female.) After a laugh, 105 publishing students, Bill Stump and four executives from influential national magazines settled in to discuss the power and importance of the brand. On hand for the conversation: Doug Brod, Editor of SPIN; Kristen Schultz Dollard, Digital Director of SELF; Mia Haugen, Managing Editor of Forbes; and Elizabeth Mayhew, VP and Editor-in-Chief of Brand Content at Woman’s Day. [Read more…] about Maga-Brand Awareness