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Mashable11 — Pete Cashmore, Founder and CEO of Mashable

Is “frictionless sharing” the way of the future? That was one of the questions at the recent Mashable Media Summit, where I was lucky enough to be one of the NYU-SCPS Master of Science in Publishing students invited to volunteer. I’ve personally been a fan of Mashable, the online news site and blog, for years, looking to its editors for the leading tech news, industry rumors, best practices in today’s emerging social media platforms, and tips and tricks for enhancing my own user experience. I was thrilled to have the opportunity to hear a number of the thought leaders and influencers from across the media industry in exchange for helping out at the registration table. [Read more…] about Mashable Media Summit 2011: Tweetable Moments

April Osborn, Jessica Wells, Hanna Oswald, Naomi Kennedy, Cindy Peng — April Osborn, Jessica Wells, Hanna Oswald, Naomi Kennedy and Cindy Peng volunteer at Digital Book World

At the recent Digital Book World conference, one of the finest moments was the sight of New York’ s top book publishing executives clustered around TV screens and netbooks watching Steve Jobs demonstrate the wonders of the iPad. For months, publishers had clung to every nuance, every rumor about the mysterious Apple tablet, so there was a certain poetic justice in Job’s decision to announce the launch in the middle of the first-ever conference devoted to the radically changing way readers consume books.

Until the iPad stole the show, conference organizers did an excellent job of bringing together senior management, product developers, strategists, editors, agents, marketers, and what they called “digital change professionals” for two days of lectures and panel discussions about how e-books will revolutionize publishing. [Read more…] about E-Book Evolution