“You will not believe how full this place will be once the Fair starts,” Katie Morris, the event manager for the London Book Fair (LBF), told us when we first visited the Olympia venue two days before it started. She was right: no one could have prepared any of us, the four NYU M.S. in Publishing: Digital and Print Media students who were helping at the 2017 London Book Fair, for what happens during those three amazing days. On Sunday, Olympia was completely empty except for the crews setting up stands. As soon as LBF started, the halls were filled with publishers and agents talking about the latest news in the industry: Penguin Random House’s $65 million deal with the Obamas, what Brexit means for the British publishing industry, and all the titles that were generating buzz in the International Rights Center.