The delectable aroma of herbs, spices, and Mexican cooking greeted M.S. in Publishing: Digital and Print Media students as they arrived at the test kitchens of Every Day with Rachael Ray for an industry visit. Naturally, at a food magazine, the test kitchen is key–and the perfect place to start our tour! Christine Guilfoyle, the magazine’s Group Publisher, who graciously set up the student visit, explained that a goal of Every Day with Rachael Ray is to help readers understand the everyday practices of good cooking. [Read more…] about Eats and Feats at Every Day with Rachael Ray
recipes
Graduate Student Spotlight: From Classroom to Blog
The idea for VegScoop.com, a news and recipe site about vegetarianism, began as an assignment in Professor Edward Reiner’s Multimedia Financial Analysis class, a graduate course at NYU’s Center for Publishing. Students were asked to work on financials for a new media venture. So, we decided to identify and research the needs of a niche, highly engaged audience. We found that vegetarians are actively searching for news and recipes on the web, but often unable to find a reliable source. Most websites within the vegetarian landscape are outdated, unprofessional and/or difficult to navigate. We felt there was a need for a site that helps users wade through all the clutter and provides vegetarians with accurate, up-to-date information on all things veg-friendly. [Read more…] about Graduate Student Spotlight: From Classroom to Blog