Just as you might expect, the offices of Publishers Weekly (PW) are a bibliophile’s dream: everywhere you look are stacks of books piled on desks and overflowing onto tables and the floor. While the ambiance is of a library or bookstore of years ago, there is nothing traditional about the 141-year-old publication. The PW staff is involved in podcasts and radio shows, e-newsletters, e-blasts, and webcasts, plus services for self-publishers and much more, including plans to digitize their extensive archives. To learn more about this multiplatform business devoted to serving the book publishing industry (and that means libraries, too!), a group of NYU SCPS M.S. in Publishing: Digital and Print Media students last week spent a fascinating time at PW. They met key staffers and heard what they do. [Read more…] about Publishers Weekly: Books Are Just the Beginning
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Penguin Media Suite: High-Tech and Trendy
Podcasts. Audiobooks. Videos. Apps. Digital media has fast become an integral part of book marketing strategies, and it keeps growing in importance. So what’s a leading publisher to do? Last week students in the M.S. in Publishing: Digital and Print Media program at NYU’s School of Continuing and Professional Studies learned how Penguin Group (USA), Inc. solved the problem: they created their own media suite!
[Read more…] about Penguin Media Suite: High-Tech and Trendy