Students may not necessarily learn this in the classroom, but their new professors in the M.S. in Publishing: Digital and Print Media program this spring participate in some surprising extracurricular activities. By day, they hold down very serious and senior positions in the publishing industry. But after hours, they do everything from brushing up on their black belt skills to playing in a cover band. And their past lives have some intriguing facts to discover as well, so read on to learn who’s who and what they do (on the job and off)! [Read more…] about Faculty Factoids and Spring Surprises
Radhika Nayak
App-titude for Apps
How do you produce a successful app? And what is a successful app, anyway? These were some of the questions asked recently at the moderated conversation on “The Art of the App” sponsored by students and alumni of the NYU-SCPS Center for Publishing. The event featured Radhika Nayak, Vice President for Product at Simon & Schuster, and Chris Sanborn, Founder and President of Sanborn Media Factory, a 30-person interactive agency that produces digital campaigns and products for companies such as Condé Nast and Hearst. Both panelists were asked to give the publishing industry a grade in terms of their app creation to date. Nayak, who has deep experience in building user-centered product strategies for websites and mobile applications, gave book publishing “about a C,” saying that publishers seem to be stuck on the idea of long-form content, and that they think of apps as nothing more than marketing tools for books, which is not what an app really is. [Read more…] about App-titude for Apps