Publishing Students Association

Mentorship and More: Meet the Publishing Students Association

April 27, 2017 by vmckeon

Every now and then, we like to boast and gloat, and this is one of those times. Imagine our pride recently to see members of the Publishing Students Association on stage at NYU’s Kimmel Center to receive a 2017 President’s Service Awards from NYU President Andrew Hamilton. This was a first for this graduate-level student club hosted by the NYU MS in Publishing: Digital and Print Media program, and so well deserved. Under the leadership of the group’s president, Lainey Mays, the PSA has fulfilled its mission to help students connect with one another. This student-led group strives to be a resource for both new and returning students through an interactive mentorship program, academic and professional development, and promoting a meaningful graduate school experience. To tell you more about the PSA, we asked their officers to write a brief report on their accomplishments this spring—and what led to their amazing award.

Premium Digital Content: Viewpoints, (Hair) Videos, and More

December 17, 2015 by vmckeon

Should a publisher’s success be measured solely on generating revenue? “There are different ways of measuring success. If you’re ad driven, numbers matter, but there is also another metric: are you reaching that audience you want and are you reaching your influencers?” says Lauren Brown, Special Projects Editor for Quartz. Shocking? Not really! As organizational structures, workflows, and distribution models evolve, publishers and media companies must build and leverage communities of influencers (bloggers) to effectively engage audiences and maintain brand value. And, yes, that can be (almost) as good as revenue. [Read more…] about Premium Digital Content: Viewpoints, (Hair) Videos, and More

App-titude for Apps

October 26, 2012 by vmckeon

Radhika Nayak and Chris Sanborn at an NYU Center for Publishing moderated conversation

How do you produce a successful app? And what is a successful app, anyway? These were some of the questions asked recently at the moderated conversation on “The Art of the App” sponsored by students and alumni of the NYU-SCPS Center for Publishing. The event featured Radhika Nayak, Vice President for Product at Simon & Schuster, and Chris Sanborn, Founder and President of Sanborn Media Factory, a 30-person interactive agency that produces digital campaigns and products for companies such as Condé Nast and Hearst. Both panelists were asked to give the publishing industry a grade in terms of their app creation to date. Nayak, who has deep experience in building user-centered product strategies for websites and mobile applications, gave book publishing “about a C,” saying that publishers seem to be stuck on the idea of long-form content, and that they think of apps as nothing more than marketing tools for books, which is not what an app really is. [Read more…] about App-titude for Apps

Social Media Success Story: 7 Students, 500,000 WBN books

April 27, 2012 by vmckeon

To the literati of the world, April 23rd used to have special meaning as the day Shakespeare was born and Cervantes died. This year, the date took on even more significance as longtime book lovers and new readers alike participated in a nationwide movement that is likely to become as addictive as a juicy novel. On April 23rd, World Book Night (WBN) debuted in the U.S. after a successful launch last year in the United Kingdom. All over America, volunteers from all 50 states handed out books to non-readers and reluctant readers in an effort to promote literacy. “Givers,” selected through an application process online, passed out 500,000 free paperbacks in churches, bars, children’s shelters, public transit systems and senior centers—even on beaches. (One innovative “giver” put copies of Patti Smith’s Just Kids inside Ziploc bags and doled them out in Monterey Bay.) Now, who better to promote this kind of national literary love fest than the students in the Master of Science in Publishing: Digital & Print Media program at NYU?

“Webby, Wiki, and Sticky:” Video for 2012

November 30, 2011 by vmckeon

Alumni Event 11-11-11 005 — Duff and Cohen speak to NYU Publishing students

“What experience do we want to cultivate for readers?” was a question on everyone’s minds during the latest NYU-SCPS M.S. in Publishing alumni event, a discussion entitled “Visions in Video” recently held by the NYU-SCPS Office of Alumni Relations, the Publishing Alumni Association, and the Publishing Student Association. Speakers Craig Duff and Samantha Cohen each talked about challenges for the magazine and book industries presented by new technology, including video and multimedia.

Craig Duff, Director of Multimedia and Chief Video Journalist at Time, Inc., told the group that, ideally, online content should be “webby, wiki, and sticky”—meaning content (especially in terms of long-form journalism) should be current, have a collaborative/educational value, and make a reader want to stick with a story until the end. Digital and online audiences face more distractions than print readers, and thus have a tendency to hit-and-run read, which can hinder a story’s impact. [Read more…] about “Webby, Wiki, and Sticky:” Video for 2012

Social Media Socializing

October 28, 2010 by vmckeon

Alumni Event 10-18-10 for blog — Debbie Stier and Yuli Ziv speak to students and alumni

The conversation at a recent publishing event was all about social media and how to harness it for maximum profit—and have some fun along the way. Sponsored by the Publishing Students Association at the NYU-SCPS Center for Publishing, the Office for Alumni Relations, and the Publishing Alumni Association, the evening was a way for students and alumni to gather, send lots of tweets, and hear from two top social media experts, Debbie Stier of HarperCollins, and Yuli Ziv of the Style Coalition. [Read more…] about Social Media Socializing

Meet the PSA (Publishing Students Association) Seven

September 11, 2009 by vmckeon

At NYU’s Master of Science in Publishing program, networking is important— and so is getting to know your fellow students. The Publishing Students Association, headed by seven student leaders, works hard to create social and community service events as well as gatherings with alumni. Whether it’s a picnic in Central Park, a book drive, or a chance to meet with industry leaders and learn more about trends and strategies in publishing, the members of the PSA are busy planning and organizing. And that’s not always easy after a hard day at work in a book or magazine company and attending classes in the evenings. At the Center for Publishing, we’re proud of our PSA and want you to meet the leaders and hear their thoughts on careers, media and much more: