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Happy Birthday, InStyle: Twenty and Terrific

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InStyle Managing Editor Ariel Foxman (center) with M.S. in Publishing: Digital & Print Media students
InStyle Managing Editor Ariel Foxman (center) with M.S. in Publishing: Digital & Print Media students

“Consumer behavior is changing,” was the message given to students by editors of InStyle as the magazine gets ready to celebrate its 20th anniversary in September. “The world thinks print is slowly dying, but that’s not our day-to-day reality,” said Ariel Foxman, Managing Editor of InStyle, part of Time Inc., one of the largest branded media companies in the world. While InStyle editors make sure to meet the demands of the digital world, the print edition is performing well. In fact, the brand recently published its largest September and March issues ever. [Read more…] about Happy Birthday, InStyle: Twenty and Terrific

Eats and Feats at Every Day with Rachael Ray

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Tracey Seaman (right) talks to students
Tracey Seaman (right) talks to students in the Every Day with Rachael Ray test kitchen.

The delectable aroma of herbs, spices, and Mexican cooking greeted M.S. in Publishing: Digital and Print Media students as they arrived at the test kitchens of Every Day with Rachael Ray for an industry visit. Naturally, at a food magazine, the test kitchen is key–and the perfect place to start our tour! Christine Guilfoyle, the magazine’s Group Publisher, who graciously set up the student visit, explained that a goal of Every Day with Rachael Ray is to help readers understand the everyday practices of good cooking. [Read more…] about Eats and Feats at Every Day with Rachael Ray

NYU Media Talk Gets Social

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Moderator Carr and Panelists Smith, Malda and Quittner at NYU Media Talk

Social.

If the attendees of the latest NYU Media Talk had to sum up the event using a single word, that would have been it. Students and alumni of the NYU Summer Publishing Institute (SPI) mingled with faculty members and prominent figures of the industry both before and after the highlight of the night: a panel discussion entitled “Social Content: What’s Working? What’s Not? What’s Next?” [Read more…] about NYU Media Talk Gets Social

Social Media Success Story: 7 Students, 500,000 WBN books

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M.S. in Publishing Students Peraza, Cox, Flavin, Olivares (back row), and Werthan, Narasimhan and George formed a social media committee for WBN.

To the literati of the world, April 23rd used to have special meaning as the day Shakespeare was born and Cervantes died. This year, the date took on even more significance as longtime book lovers and new readers alike participated in a nationwide movement that is likely to become as addictive as a juicy novel. On April 23rd, World Book Night (WBN) debuted in the U.S. after a successful launch last year in the United Kingdom. All over America, volunteers from all 50 states handed out books to non-readers and reluctant readers in an effort to promote literacy. “Givers,” selected through an application process online, passed  out 500,000 free paperbacks in churches, bars, children’s shelters, public transit systems and senior centers—even on beaches. (One innovative “giver” put copies of Patti Smith’s Just Kids inside Ziploc bags and doled them out in Monterey Bay.) Now, who better to promote this kind of national literary love fest than the students in the Master of Science in Publishing: Digital & Print Media program at NYU?

[Read more…] about Social Media Success Story: 7 Students, 500,000 WBN books

Speed Networking: Fast Facts!

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(back l-r) Neil De Young, Jaime de Pablos, Stephen Acunto, Jr, Karina Mikhli, Lavinel Savu, Laura De Silva, Angela Bole; (front l-r) Kastoory Kazi, blogger Rebecca Hytowitz, Mark Steffen, Liz Peterson

Ever wondered how to build a personal brand? (Hint: remove your home address from your résumé and add your LinkedIn URL instead.) How about best practices for social media? (Engage and interact with your audience instead of just pushing content!) These were just some of the topics and comments tossed around at the first-ever “Speed Networking” event hosted by the newly-constituted NYU Publishing Alumni Committee last week at NYU’s Torch Club. Committee co-chairs Laura De Silva and Jaime de Pablos and their devoted event committee members have been working on this for months—and their efforts showed. The committee invited seasoned and senior publishing alumni to serve as “speed facilitators” at each of five tables. Each facilitator was assigned a specific theme to discuss. Committee members were also assigned to each table to help with the discussion. [Read more…] about Speed Networking: Fast Facts!

Books, Blogs, and Literary Mags, Oh My!

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Students in the M.S. in Publishing program not only spend a great deal of time on media websites and reading blogs, but they also create them! We recently asked our students to tell us about their publishing-related online hobbies and businesses. Below, we have selected three examples to spotlight: [Read more…] about Books, Blogs, and Literary Mags, Oh My!