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Content Marketing: What the Experts Say

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(l-r) Panelists Joe Puglisi of Buzzfeed, Kristin Fritz of Penguin Random House (U.S.), and Sam Slaughter of Contently with moderator Jane Grenier of Condé Nast
(l-r) Panelists Joe Puglisi of Buzzfeed, Kristin Fritz of Penguin Random House (U.S.), and Sam Slaughter of Contently with moderator Jane Grenier of Condé Nast

So what is content marketing, really? That was one of the big questions last week at a major panel discussion entitled “Content Marketing: Selling Softly, Selling Smartly” hosted by the NYU Publishing Alumni Association and the NYU School of Professional Studies Center for Publishing. Alumni, students, guests, and friends gathered to hear Joe Puglisi, Senior Creative Strategist at BuzzFeed, Kristin Fritz, Senior Director of Content Marketing in the Digital Operations Group at Penguin Random House (U.S.), and Sam Slaughter, Vice President of Content at Contently, discuss the rise of content marketing (sometimes called “native advertising”) and how it can help build a business and a personal brand. The event was moderated by Jane Grenier, Executive Director of Global Marketing at Condé Nast Media Group and a member of the NYU M.S. in Publishing: Digital and Print Media faculty.

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Class Acts: Fall Faculty Factoids

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Mixologist? Cruciverbalist? (That’s  a crossword enthusiast,  in case you were wondering!) Yes, new fall faculty in the M.S. in Publishing: Digital and Print Media program are experts in these areas as well as more mundane pursuits such as long-distance running, ballroom dancing and acting. Did we mention collage art? Read on to learn more about the senior publishing executives joining our renowned faculty this semester and how they distinguish themselves outside the classroom: [Read more…] about Class Acts: Fall Faculty Factoids

Knopf: The Business of Taste

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M.S. in Publishing students with Knopf's Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O'Connell (front right), and Paul Bogaards (rear right).
M.S. in Publishing students with Knopf’s Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O’Connell (front right), and Paul Bogaards (rear right).

“People are reading!” said Paul Bogaards, Executive Director of Publicity, Promotion, & Media Relations at Alfred A. Knopf, an imprint of Penguin Random House (U.S.). “We’re very optimistic!” As Knopf approaches its 100th anniversary in 2015, the imprint has good reason to celebrate a storied literary legacy. During one of the regular industry visits sponsored by the NYU-SCPS M.S. in Publishing: Digital & Print Media program, students met with Bogaards as well as with editors, publicists, and a top art director to learn more about the traditions and philosophy of publishing at Knopf.

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Faculty Factoids and Spring Surprises

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Students may not necessarily learn this in the classroom, but their new professors in the M.S. in Publishing: Digital and Print Media program this spring participate in some surprising extracurricular activities. By day, they hold down very serious and senior positions in the publishing industry. But after hours, they do everything from brushing up on their black belt skills to playing in a cover band. And their past lives have some intriguing facts to discover as well, so read on to learn who’s who and what they do (on the job and off)! [Read more…] about Faculty Factoids and Spring Surprises