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Knopf: The Business of Taste

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M.S. in Publishing students with Knopf's Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O'Connell (front right), and Paul Bogaards (rear right).
M.S. in Publishing students with Knopf’s Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O’Connell (front right), and Paul Bogaards (rear right).

“People are reading!” said Paul Bogaards, Executive Director of Publicity, Promotion, & Media Relations at Alfred A. Knopf, an imprint of Penguin Random House (U.S.). “We’re very optimistic!” As Knopf approaches its 100th anniversary in 2015, the imprint has good reason to celebrate a storied literary legacy. During one of the regular industry visits sponsored by the NYU-SCPS M.S. in Publishing: Digital & Print Media program, students met with Bogaards as well as with editors, publicists, and a top art director to learn more about the traditions and philosophy of publishing at Knopf.

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Blogging for Love (and Maybe Money)

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Bloggers Sarah Wendell, Jennifer Hart, David Gutowski, Rachel Deahl and Sarah Weinman at NYU's Summer Publishing Institute

“When it comes to social media, I fly by seat-of-your-pants airlines. I have a lot of miles there,” quipped Sarah Wendell, who runs the well-known book blog Smart Bitches, Trashy Books.  Wendell was participating in a blogging panel at the NYU-SCPS Summer Publishing Institute.  The moderator was Sarah Weinman, who created the blog Confessions of an Idiosyncratic Mind (currently on hiatus) and is now a reporter for Publishers Lunch. Under her deft guidance, the conversation turned to the need to change and adapt to a constantly evolving online landscape. Four bloggers, who came from all corners of the publishing and blogging landscape, were eager to share their thoughts.

When asked how publishers’ relationships to bloggers have changed in the last ten years, Jennifer Hart, Vice President and Associate Publisher of HarperCollins and the creator of the blog Book Club Girl, didn’t hesitate with her answer: “Tremendously!” she said, noting that bloggers are invited to parties, author events and receive galley copies. “Publishers really rely on them to be our word of mouth in the world.” [Read more…] about Blogging for Love (and Maybe Money)