As 20 members of the NYU Summer Publishing Institute Class of 2013 stepped off the elevator to the offices of New York magazine, they were presented with a giant red wall and the New York logo inscribed in white. Oohs and aahs filled the air, and the tour had yet to begin. This was just one of six magazine and digital publishing company visits taking place at this year’s program and a highlight of our summer. [Read more…] about SPI ♥s New York Mag.
New York magazine is a mindset, according to its Editor-in-Chief, Adam Moss, and students in NYU’s Summer Publishing Institute were given the opportunity to probe that mindset during a question-and-answer session with the man who has run the weekly for six years.
“It’s a magazine about a way of looking at the world,” Moss said, as cover images of Lindsey Lohan, LeBron James, and Caroline Kennedy, among many more, streamed across a screen, delineating the magazine’s prolific range of topics. “Even though we’re out there against a sea of other publications, we feel we have something to offer,” Moss said. And those who critique the world of magazines agree. This year, New York won four National Magazine Awards, including General Excellence in its category, 250,000 to 500,000; NYmag.com won a General Excellence National Magazine Award for the second year in a row. Moss and his team of editors achieve such renown through an uncanny eye for putting unique spins on local and national news stories, and by staying one step ahead of the competition.