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The Future is Now: MPA’s Mobile Matters Conference

November 9, 2015 by vmckeon

How many times a day do you check your cell phone?

It is probably around 220 times, says Lauren O’Keefe Hendricks, Vice President of Publisher Partnerships at Kargo.

Surprised? You shouldn’t be! Facebook, Twitter, Instagram, and Snapchat—think about the list of apps that cover your phone’s home screen.

MPA -The Association of Magazine Media held its Mobile Matters conference on Thursday, November 5, and invited students from the NYU MS in Publishing: Digital and Print Media program to attend. The conference focused on how and why mobile is becoming increasingly important in the publishing industry. The day was full of industry professionals sharing insights on the power of content on mobile platforms and how it can be optimized for publishing and advertising opportunities.

Meet the New Fall Faculty: Bios and Big Surprises

August 27, 2015 by vmckeon

In case you need a (sort of) professional DJ, calligrapher, or pastry chef, look no further! The faculty members of the NYU M.S. in Publishing: Digital and Print Media have many talents. While teaching is primary on their agenda this fall, they are skilled in a wide range of areas. Check out not only the professional achievements, but some “fun facts” about the new faculty joining our distinguished roster of leading publishing executives in classrooms this semester.

The “News” About BuzzFeed

April 10, 2014 by vmckeon

*The BuzzFeed newsroom: bold and playful | Photo: Macey J. Faronda/BuzzFeed*

“Just because we’re not following the guidelines of older, more traditional newspapers doesn’t mean we’re not credible,” said Summer Anne Burton, Managing Editorial Director of BuzzFeed. “We know what our readers want and we know how to deliver content to our audience, whether it’s lists and quizzes or 5,000 word long-form features.” [Read more…] about The “News” About BuzzFeed