How many times a day do you check your cell phone?
It is probably around 220 times, says Lauren O’Keefe Hendricks, Vice President of Publisher Partnerships at Kargo.
Surprised? You shouldn’t be! Facebook, Twitter, Instagram, and Snapchat—think about the list of apps that cover your phone’s home screen.
MPA -The Association of Magazine Media held its Mobile Matters conference on Thursday, November 5, and invited students from the NYU MS in Publishing: Digital and Print Media program to attend. The conference focused on how and why mobile is becoming increasingly important in the publishing industry. The day was full of industry professionals sharing insights on the power of content on mobile platforms and how it can be optimized for publishing and advertising opportunities.
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